Startup Media - Landing Your First Media Mention
Startup Media How to Land Your First Media Mention with Candace Huntly of SongBird Marketing Communications
It’s no secret that the media industry is changing – and everyone wants to see their brand on TV, in the newspaper, or on the pages of their audience’s favourite magazine. But there are only so many opportunities to go around and there is a lot of competition from other brands. You need to figure out how to make your brand stand out so you can land your first brand media mention (of many!). Start building media buzz about your product or service so your audience can see how truly amazing you are. You will:
- Learn how to build a killer media list and where to find the information you need;
- Nail down your media pitch so reporters can’t say no; and
- Learn the art of following up so you don’t annoy the media.
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