Spark Centre: Marketing & Communications - February 12,19 and 26 (Feb-2020)
The MarCom Toolkit (Marketing Communication)
Entrepreneur's Toolkit Workshops are experiential, hands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures tools, mentoring and peer feedback to solve specific problems and develop essential business components.
Marketing and communications (MarCom) is the ability to communicate your brand to your target customers, using channels that find your target customers and messaging that resonates with your customers’ problem or need.
Due to limited resources, many new ventures rely on low-cost marketing and communications strategies and activities to develop and scale their businesses. This workshop series examines the principles of marketing and communications strategies and provides relevant frameworks and tools for you to increase opportunities for growth
Session 1 – Identify and Define Your Target Audience // February 12, 2020, 6-9pm
This session introduces the “MarCom Strategic Framework,” and focuses on two key elements: defining your target audience and establishing credibility.
Deliverable: A strategy to build a target audience, as well as identify and engage with key opinion leaders (KOLs) to build domain leadership and credibility.
Session 2 – Evaluating Channels // February 19, 2020, 6-9pm
In this session, you will align your marketing objectives with the consumers' buying process while examining a variety of marketing channels and activities. You will evaluate and select which ones are the most relevant and credible with your target audience.
Deliverable: A strategy to evaluate and select relevant marketing activities and media channels to complement your customers’ buying process, and develop a brand positioning statement.
Session 3 – Communicating to Customers // February 26, 2020, 6-9pm
In the final MarCom session, the focus will be on developing your message. You will explore communications techniques, identify language that resonates with your target market, and adapt the message across the selected media that efficiently and effectively reaches your target market.
Deliverable: A series of clearly structured messages, a media selection template and key components of a media kit.
Cost of Workshops
These workshops cost $75 in total to attend.
Spark Centre & Other Regional Innovation Centre (RIC) Refundable Deposit (full series OR per session)
Purchase this ticket if you are a client of a regional innovation centre (Ontario Network of Entrepreneurs). When prompted on the registration page, please list the organization of which you are a member and your current advisor’s name. You will be refunded your full ticket price at the end of the workshop series upon completion of our post-workshop survey within 5 days of the final day of the workshop.
**The post-workshop survey must be completed within four days of the last day of a workshop series for a ONE registration deposit or a discount to be refunded. If you would like more information on our workshop programs or how to become a client of a regional innovation centre, please contact
Please note: If you can no longer make it to the session, please let us know no later than 48hrs before the start of the session for us to process your refund. Unfortunately, we may not be able to accomodate a refund request after that time.
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