Public Relations and Outreach with AccessPR
Effective public relations and outreach can make a difference to your bottom line, your brand reputation, your customer loyalty and more.
You will be given tips on how to garner attention, how to effectively engage media and leverage your social media presence, and find others who can also be your ambassadors.
All to get people talking about you and your company.
Introductions – 15 min
About CPRS and the facilitators
Learn about participants and their goals
Education/ Theory – 1 hr
Understanding the three forms of media: earned, owned, and shared
How each work; synergies and how to integrate
Examples – where they work and don’t
Strategies to garner publicity
BREAK – 15 min
Application exercise – 1.5 hr
CPRS member facilitated round table discussions – participant bring case to work on and workshop (e.g., product launch, new branding, new service)
About the organization:
CPRS Hamilton members possess the highest levels of commitment to lifelong learning and professional development of all public relations societies across Canada. More than half of our professional members are Accredited in Public Relations (APR).
Southwestern Ontario is the largest hub of undergraduate and post-graduate public relations education, with a significant number of our members either studying or teaching at Niagara College, Conestoga College, Mohawk College, Sheridan College, Brock University, and McMaster University.