Public Relations and Outreach with AccessPR

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Public Relations and Outreach with AccessPR
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Wed 15 April 2020
Wednesday 15 April 2020
9:00 AM - 12:00 PM
Ended

Effective public relations and outreach can make a difference to your bottom line, your brand reputation, your customer loyalty and more.  

Hamilton's Canadian Public Relations Society (CPRS) will bring you face-to-face with senior marketing/communications professionals to help you tell your brand story, identify key stakeholders, audiences, and influencers, and learn strategies to expand your reach. 

You will be given tips on how to garner attention, how to effectively engage media and leverage your social media presence, and find others who can also be your ambassadors.

All to get people talking about you and your company.

Introductions – 15 min

  1. About CPRS and the facilitators

  2. Learn about participants and their goals

Education/ Theory – 1 hr

  1. Understanding the three forms of media: earned, owned, and shared

  2. How each work; synergies and how to integrate

  3. Examples – where they work and don’t

  4. Strategies to garner publicity

BREAK – 15 min

Application exercise – 1.5 hr

  1. CPRS member facilitated round table discussions – participant bring case to work on and workshop (e.g., product launch, new branding, new service)


About the organization: CPRS Hamilton is the voice of professional development, promotion, and recognition for over 100 professional public relations practitioners and 60 student members in Hamilton, Halton, Niagara, and Southwestern Ontario.

CPRS Hamilton members possess the highest levels of commitment to lifelong learning and professional development of all public relations societies across Canada. More than half of our professional members are Accredited in Public Relations (APR).

Southwestern Ontario is the largest hub of undergraduate and post-graduate public relations education, with a significant number of our members either studying or teaching at Niagara College, Conestoga College, Mohawk College, Sheridan College, Brock University, and McMaster University.

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