Writer/creative director/creative entrepreneur, Gavin Barrett co-founded the idea consultancy and brand advertising agency barrettandwelsh with Mike Welsh in 2003. Ishan Ghosh joined them as a partner and CEO in 2011.
Gavin's first jobs were: door-to-door market researcher, poet, pharmaceutical sales manager (not a euphemism) and musical production manager. 
In pursuit of ideas, Gavin has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle; gambled in a Macau casino. His commercials have been shot by: Deepa Mehta, David Carson and Louis Ng. His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel.
Gavin's poetry has been published in Penguin India’s anthology of 14 contemporary Indian poets, Reasons for Belonging, the journal of Pen India, The Folio, The Independent, The Toronto South Asian Review, and Poeisis - the journal of the Bombay Poetry Circle. 
In the course of his travels he has collected a BA (econ.), an MA (eng. lit), and 100+ awards for his work. He is tolerated, occasionally, by his wife, 2 kids and his scruffy cocker spaniel poodle. He cannot: sing.