PAAB Training: Montreal, November 15, 2017
PAAB's only full day workshop in 2017
New Code Format, New Opportunites to Improve Submission and Approval Success:
"PAAB Training is a valuable experience to understand the theory and practical application of the code"
Steve Smith GSK
The PAAB code has been updated to meet the needs of PAAB customers and new technologies. The 2017 PAAB Training will clearly illustrate how you can benefit from this innovative update across each area of the PAAB code.
Exclusive keynote - Health Canada update: Recent updates that may impact your future HCP advertising and communications.
2018 New Code and Improved Design: Hear why the Code was revised to improve submission and approval timelines for single and complex campaigns.
Balance is key: Apply Fair Balance compliantly across your simple and complex communications. Understand how to visually present information to help overcome format objections.
Deliver compliant patient engagement: From education to adherence, learn how the code can guide your patient activities to ensure compliant engagement.
From email to Virtual Reality. Embrace DigitALL: Exploration into digital campaigns across web platforms, formatting of emails, SEO and SEM retargeting for HCP’s.
Over 400 people attended the 2016 training. The PAAB training workshop has become the must attend event for pharma in Canada
6600 Côte de Liesse, Montreal, Quebec, Canada