Lunch & Learn: Content is hard! When to press on and when to pivot

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Lunch & Learn: Content is hard! When to press on and when to pivot
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Tue 18 February 2020
Tuesday 18 February 2020
11:45 AM - 2:00 PM
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Content is hard! When to press on and when to pivot.


Everyone loves content. Until it has to be made. And then businesses discover how much time it takes to produce it at a good pace.

Join us on February 18th, when Jan Kelley's Content Specialists, Josie Serpa and Jen Reeves will share some of the common pitfalls in creating content, exploring when (and how) to revive your program, and when to do something else.

This session will uncover:

  • What counts as content? (Spoiler: it’s not just blog content)
  • Brands that are doing it well
  • The changes in how content is being served
  • How to use content to your advantage
  • How to change your tactics and create meaningful content

Agenda

11:45 am - 12:00 pm: Lunch & Networking

12:00 pm - 1:00 pm: Engaging Presentation

1:00 pm - 2:00 pm: Dessert & Networking



Are you an Innovation Factory client?

Contact your Client Service Manager for access your complimentary registration code!

 

Not a client yet?

Visit our website to learn about becoming a client: www.innovationfactory.ca

Complete our application and we will connect with you to review your eligibility and discuss how we can help your business grow. Application form: innovationfactory.ca/if_clients/client-intake-form



About the Speakers

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About Jan Kelley

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Jan Kelley is an award-winning digital marketing agency and helps businesses grow by using their proprietary digital growth framework to develop and optimize and iterate strong digital-first marketing strategies and programs.  Jan Kelley’s philosophy brings together the power of technology and the brilliance of humanity to spark ideas, generate momentum and drive lasting results.

jankelley.com


Innovation Factory

Innovation Factory is Hamilton’s Regional Innovation Centre and funded by the Ontario Network of Entrepreneurs since 2011. Serving as a catalyst for tech innovation, Innovation Factory provides business services, training and mentorship to help entrepreneurs with advanced manufacturing, clean tech, information tech, life science and social innovations to bring their ideas to market, increase revenues, attract investment and create jobs.

www.innovationfactory.ca

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McMaster Innovation Park
175 Longwood Road South, Hamilton, ON, CA
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McMaster Innovation Park
175 Longwood Road South, Hamilton, ON, CA
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