Google Analytics Crash Course with The Startup Coach

Wednesday  3 April  2019  6:00 PM    Wednesday  3 April  2019 9:00 PM
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Last update 04/04/2019

The Google Analytics Crash will teach you Google Analytics as a tool, and more importantly how to use the data to drive your business. We'll cover topics such as how the measurement works, basic metric definition, socio-demo data to website traffic evaluation, UTM parameters, internal site search, website speed optimization or segmentation..  You will leave with the knowledge needed to help you succeed.

What you’ll learn
  • Understand how the tool works, what data is there and find the business value in it

  • Ability to make the right data decisions

  • Know which are important Google Analytics reports

  • Go through many practical examples

  • You'll practice achieved knowledge 

  • How to think in context and not act hastily

Are there any course requirements or prerequisites?
  • Bring Your Laptop

  • Access to some Google Analytics account

Who this course is for:
  • Everyone who not only wants to learn Google Analytics as a tool, and use the data to drive your business and build a data-driven ability.

  • The course is designed for all skill levels. From the very beginners to experienced marketing managers

Topics Covered include:

  • How the measurement is done
  • Bounce rate, time and uniqueness
  • The Scroll Depth Trigger In Google Tag Manager
  • How to use the tools
  • What to remember when doing analytics
  • Socio-demo data or What Google thinks about you
  • Browser data
  • Mobile experience
  • Site content
  • Getting started with Content Grouping in Google Analytics
  • Weighted sort calculation
  • How page value is calculated 
  • Site speed
  • Multiplicative effect of fast-loading websites
  • How One Second Could Cost Amazon $1.6 Billion In Sales
  • 6 Reasons Why Website Speed Matters
  • Google Page Speed Insights
  • How does site speed really affect your conversion?
  • Internal site search
  • How to use UTM parameters?
  • Traffic sources
  • Landing page and keyword
  • Keywords
  • How to evaluate traffic sources
  • Goal setup and funnels
  • How to exclude referral traffic like payment gates from your data
  • Product analytics
  • Segmentation

This is one of the Crash Courses developed by The Startup Coach

SEO Crash Course

Growth Hacking Crash Course

Social Media Crash Course

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