Empowering Sales Professionals to Grow Business

Wednesday  3 April  2019  6:00 PM    Wednesday  3 April  2019 8:00 PM
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Last update 04/04/2019

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74% of Canadian businesses are trying to achieve high annual growth rates. To do this, the majority will focus on driving revenue growth through their existing customer bases while more than half simultaneously plan to expand to new market segments.

Which markets are they focused on and what investments do they expect to make in hiring, training and skills development to meet aggressive growth targets?

The CPSA Presents: Empowering Sales Professionals to Grow Business

Join industry influencers from Salesforce.com, Microsoft & Ryerson University for a discussion on how to get ahead of the challenges facing the Canadian sales profession and drive high-growth within your organization and the Canadian economy.

And, get an exclusive first look at the results of research funded in part by Government of Canada’s Sectoral Initiatives Program examining how investment in the sales profession supports Canada’s high-growth economy.

When:     Wednesday, April 3rd, 2019

                6:00pm – Cocktail Reception

                6:30pm – Panel discussion followed by Q&A


Where:    Hosted by TRSM Sales Leadership Program

                Ryerson University

                55 Dundas St W, Toronto


Registration is complimentary. Please RSVP by Monday, March 25th

Panel discussion will include:

David Jeffrey, Vice President, Commercial Sales, Salesforce


 With over more than 20 years of selling in the Enterprise B2B world, David Jeffery has helped customers find and implement solutions for document management, business process automation, information security, data analytics and CRM tools for sales, service, and marketing automation.

Jordan Sheridan, General Manager, Modern Workplace, Microsoft


As General Manager, Modern Workplace at Microsoft Canada, Jordan leads a national team responsible for helping businesses to digitally transform their organizations by leveraging technology to empower their employees to do their best work.

Dr. Karen Peesker, Director, TRSM Sales Leadership Program


Dr. Peesker is Director of the Ted Rogers Sales Leadership Program, which is housed within the Leadership Centre. She is the author and co-author of numerous academic articles and business cases about Marketing, Sales and Leadership, including one that won the Award of Excellence (Emerald Literati Club).

Aaron R. JonesVice President of Commercial, Canada, DHL Express


Aaron Jones is an experienced leader with a demonstrated history of working in the logistics and supply chain industry. He is highly skilled in Building High Performance Teams, Sales, and Sales Operations.

By registering for this event, you consent to receiving email communications from the CPSA regarding association or partner news and special offers. You may withdraw your consent at any time.

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Ted Rogers School of Management - Ryerson University
Room TRS 1–148, 7th Floor, Toronto, ON, Canada
Ted Rogers School of Management - Ryerson University
Room TRS 1–148, 7th Floor, Toronto, ON, Canada
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