Is it an Art or Science? The Secrets to Proposal Writing Revealed

Friday  9 November  2018  1:00 PM    Friday  9 November  2018 2:30 PM
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Last update 10/11/2018

Join Keith Parker, Managing Director and Founder of The Proposal Centre, as he uncovers the hidden truths and unlocks the elusive secrets of proposal success.Fear not! Proposals are not the evil most of us believe them to be. In his presentation Keith will share with attendees the tips and techniques that make proposal writing bearable, if not fun, and most importantly, consistently successful. From how to make the bid-no bid decision, to tips and techniques on how to respond to government opportunities, the materials covered during this presentation will be applicable to proposals primarily in the public sector, with particular focus on how to respond to Requests for Proposals, Requests for Standing Offers, and other similar types of formal solicitations. Proposals are truly part art and part science. Come find out why!

Learning Objectives

The Participants will:

  • Learn to objectively evaluate an opportunity for the purposes of determining whether or not to prepare and submit a bid
  • Learn the “Science” behind proposal writing – the structured approach to responding to questions in an RFP
  • Learn the “Art” behind proposal writing – how to speak to the client’s wants and needs

Speaker Bio: Keith Parker, PMP is the Managing Director of The Proposal Centre. The Proposal Centre helps companies write proposals that win business from the federal, provincial and municipal governments as well as other public sector institutions such as hospitals, schools and universities. Keith is a seasoned proposal manager and certified Project Management Professional (PMP) with over 15 years of dedicated experience in all aspects of proposal preparation and solution design. He has helped firms of all sizes, from the smallest of consulting firms to the largest of IT and defense contractors successfully compete.

Since leaving IBM Canada Ltd. in 2004, Keith has made several innovations and adaptations to proposal writing best practices that have enabled small and medium sized firms to be successful against larger more established firms for contracts, standing offers, supply arrangements, and vendor of record contract vehicles. Over the last ten years, Keith has a proposal win rate exceeding 85%.


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